AMP is “an open-source HTML framework that provides a straightforward way to create pages that are fast, smooth-loading and prioritise the user experience above all else.”

There are many potential advantages of AMP depending on your page – including less data consumption, improved server performance, a free CDN, and higher ad view ability.

When you enable mobile pages on the AMP format you get:

1. Faster page load time - the median load time for an AMP page is less than one second.

Plus, speed often has a run-on effect of a more optimized user experience, witnessed by:

  • Higher time on site

  • Increased conversion rates

2. Additional Visibility in Google Search Results: AMP pages are always accompanied by an enhanced appearance in Google SERPs on mobile.

3. Low bounce rate - Improved mobile compatibility and reduced loading time lower the bounce rate of your page effectively.

4. Mobile friendly page - AMPs are accessible across all devices making them an ideal mobility solution SEO-friendly.

The reason why AMP pages load instantly is because AMP restricts HTML/CSS and JavaScript, allowing faster rendering of mobile web pages. Unlike regular mobile pages, AMP pages are automatically cached by Google AMP Cache for faster load times on Google search.

If you have additional questions, feel free to reach out to us at support@embedsocial.com.

Thank you!


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